More and more consumers are adopting a balanced lifestyle and taking greater control over their alcohol consumption. In this context, the consumption of sparkling wine and low-alcohol beverages is being redefined, with a growing demand for products that allow people to enjoy the sensory experience with less or no alcohol content.
The no/low alcohol trend (either alcohol-free or low-alcohol) is expanding worldwide. The global market for these beverages exceeded $13 billion in 2023, and an annual growth of 6 % is expected until 2027. This growth is mainly driven by alcohol-free beverages (+7 %) and, to a lesser extent, by low-alcohol options (+3 %).
This trend reflects a deep shift in consumption habits, with lower intake of traditional alcohol and increasing interest in alternatives that fit healthy lifestyles, social moments, and special occasions.
Furthermore, interest in alcohol-free products goes beyond “Dry January”: many consumers—especially Millennials and Gen Z—prefer options that combine premium flavor with moderation throughout the year.
Although traditional wine consumption continues to decline in many European and global markets, this opens an opportunity for de-alcoholized and low-alcohol options that cater to new preferences.
A study in Spain revealed that 78 % of consumers would be willing to try alcohol-free wine, with an even stronger interest among young adults aged 18 to 35.
In Europe, the alcohol-free wine segment already represents a significant share within the “No & Low” market, with notable growth in Germany, the United Kingdom, and France.
Although alcohol-free Cava does not formally exist within the Denomination of Origin, premium alternatives like de-alcoholized sparkling wine are available. These products are made with the same grape varieties and processes as traditional sparkling wine—Xarel·lo, Macabeo, and Parellada—but with alcohol removed using advanced technology.
At Castell d’Or, we have applied this approach to our sparkling wines with exceptional results:
Sparkling Castell d’Or 0.0%: fresh, lively, and fruity, with citrus and tropical aromas that maintain the balance and complexity of a high-quality sparkling wine.
Sparkling Flama d’Or 0.0%: a refreshing and sweet option, ideal for celebrations or casual moments.
Sparkling Cabaret 0.0%: an elegant and sophisticated proposal. One of the 2026 novelties, it gained attention at international wine and cava fairs such as the Barcelona Wine Week.
These products respond to a growing demand for beverages that preserve the sensory experience of traditional sparkling wine while promoting more responsible consumption.
Our 0.0% sparkling wines are perfect for:
Appetizers and tapas: hummus, vegetable chips, or salmon tartare.
Light cuisine: sushi, Asian cuisine, or Mediterranean dishes.
Celebrations and gatherings: family toasts, social events, or simply a healthy pause.
This versatile approach makes alcohol-free sparkling wine ideal for diverse occasions and discerning audiences, from food lovers to health-conscious consumers.
The production of alcohol-free sparkling wines like Sparkling Castell d’Or 0.0% closely resembles the traditional method, but includes a stage of molecular deconstruction and reconstruction. This technology allows the alcohol to be removed while preserving the aromatic profile and texture, ensuring a final product with high organoleptic richness.
Thus, we maintain the essence of traditional sparkling wine while offering an alternative that meets modern consumer expectations.
Alcohol consumption is declining in many developed countries, partly due to health and quality of life considerations. This trend has accelerated the presence of alcohol-free and low-alcohol beverages in supermarkets, bars, and restaurants.
It is also noteworthy that major international wine events highlight the growing demand for zero-alcohol drinks, showing that this is not a passing trend but a sustained transformation in wine and sparkling culture.
With the global growth of the no & low alcohol market and the shift toward more conscious consumption, products like Sparkling Castell d’Or 0.0% naturally meet today’s consumer expectations: rich sensory experience, health, and memorable moments, all in a beverage adapted to this demand.
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