“We are in a phase of growth and we want to continue this trend in an efficient way.”

Castell d’Or embarks on a new stage of growth and international expansion with a strengthened presence at Barcelona Wine Week.
The largest cooperative group in Catalonia is taking advantage of this key industry platform to reaffirm its role in the world of wine and cava, highlight the efforts of thousands of farming families, and showcase a project with a strong social soul, a global vision, and the ability to adapt to new consumer habits. In this interview, Sales Director Gonzalo Cle de Diago explains the reasons behind this step forward, the group’s strategic objectives, and the challenges shaping the future of the sector.

At this edition of Barcelona Wine Week, Castell d’Or takes a step forward with a prominent space within BWW Brands. What does the group want to convey with this significant change?

For several years now, Castell d’Or has been determined to ensure that the market recognizes its importance within the Catalan wine sector, and the cava sector in particular. We want customers to know the group for what it truly is: the largest cooperative group in Catalonia. We are in a phase of growth and we want to continue this trend in an efficient and sustainable way.

What differentiating factor will experts or buyers discover when they approach your project?

Castell d’Or is responsible for bringing to market the efforts of a large number of farming families who place their trust in our cooperatives. Buyers will find a unique project with a strong social component, as the main reason for our existence is to dignify the work carried out in the countryside and ensure its continuity for future generations.

In addition, we are a modern and agile group that adapts to the needs of our customers. The key to being attractive to buyers is showing them that we can help meet almost any requirement they may have. Our wide territorial reach through the cooperatives allows us to offer a broad selection of wines. Although we specialize in cava, we also have an extensive portfolio of wines from seven Catalan appellations of origin.

“We are a modern and agile group that adapts to the needs of our customers.”

BWW marks the starting point of an international commercial strategy that will take the Castell d’Or brand around the world. What are the next stops?

We firmly believe that internationalization is essential to sustain our growth, and we want to be present at the world’s leading trade fairs. We have many miles ahead of us this year. We will attend Wine Paris, ProWein Düsseldorf, ProWein Tokyo, ProWein Singapore, and Vinexpo Hong Kong.

What does the international buyer value in the products they taste at these fairs?

They are looking for authentic wines with a strong identity. Increasingly, they are moving away from traditional varieties and seeking something new: modern, well-crafted wines with good value for money.

You also have a growing presence in the Asian market. What would you highlight about this highly specific market?

These are markets with great potential that are gradually opening up to the world of wine. They will become increasingly important, which is why we want to be present there. We have been working in Asian markets for some time now, and interest continues to grow. We consistently achieve very high scores at the Sakura Japan Women’s International Wine Awards.

Which countries has Castell d’Or entered recently?

Over the past year, we have entered many countries where we previously had no presence, such as Norway, Cyprus, Panama, Guatemala, Thailand, Taiwan, Vietnam, Kazakhstan, among others. We continue to add new markets and are now present in 39 countries.

Despite the stagnation in wine consumption growth, what are your expectations for 2026–2027?

We have a strong project that more and more people are discovering every day. Thanks to the solid work we do—both in terms of product quality and service—and our production agility, we expect to maintain growth. In addition, our core values are an integral part of our vision. That said, we must be able to adapt to new consumption trends in the different markets we address.

“Thanks to the work we do in terms of both product quality and service, and our production agility, we expect to maintain growth.”

In light of the growing trend toward low-alcohol products, what new offerings are you presenting at these international fairs?

In recent years, it has become clear that this type of wine is here to stay. We have been producing Sparkling Castell d’Or 0.0% for several years, and later expanded this line to other brands within our brand line. One of the new products being introduced at this Wine Week is a de-alcoholized sparkling wine under the Cabaret brand. It has been very well received by our customers, and sales continue to grow steadily. In addition, we also offer low-alcohol sparkling wines (8%) and still wines made from grape varieties that naturally have lower alcohol levels, such as Parellada or Trepat.