Castell d’Or travels to the ProWein Shanghai International Fair

The group attends one of the main international events in the sector with Prodeca.

Castell d’Or participates in the ProWein International Fair that will be held between November 8 and 10 in Shanghai (China). The Group, made up of 16 cooperatives, will be present at stand W4 (Hall 4) A31-11. Castell d’Or attends one of the main events in the sector with Prodecca, an agency linked to the Generalitat de Catalunya that seeks to promote Catalan products at national and international level.

The event jointly organized by Messe Düsseldorf China and UBM, is one of the most important trade platforms for the wine industry in Asia. Two years ago 460 exhibitors, including producers and distributors, participated in the fair and 15,058 visitors visited them. This year the interest will be even bigger, hope the organizers of the event. So, it’s a perfect opportunity for the Castell d’Or group to show its wine proposal.

According to the organization’s data, visitors represented a wide range of professional profiles, including importers, distributors, stores and supermarkets, wholesalers, restaurants, hotels, bars, consultants, and other services related to the world of wine. The ProWine Shanghai exhibition is also the return of overseas wine merchants.

This year a wine fair in Shanghai is particularly important – it reopens its doors after a 2-year pause caused by a pandemic of COVID-19. The latest restrictions imposed due to the COVID-19 were lifted only this fall. The country has been closed to tourism and international business for more than 2 years. ProWine Shanghai is a perfect opportunity to recuperate old clients and find new ones.

The participation of Castell d’Or in this event is an outstanding opportunity to show its proposal of internationally recognized wines and cavas and to the sixth world consumer in wine volume (1,023 million liters by 2022) and the second market in value (€24.8997 M) after the USA. Castell d’Or wants to show its oenological proposal both of still wines and sparkling wines.